Hands-on workshops that will give you the skills and confidence to effectively deal with the media, or any public audience.

No workshops with available seats currently scheduled but you can be added to our waiting list, and once we have enough people we will schedule a session. No obligation to be added to the list.  

Pricing. Registration fee is $475, with a 3 for the price of 2 discount for any organization that takes 3 seats. As is my policy, registrations are capped at 10 to ensure lots of on and off camera practice time and personal critique.

To be added to my workshop waiting list email me at Duncan@duncanmatheson.ca, Direct Message me @DuncanFMatheson, or call or text me at 447-2388. 

What you will learn

  •  How the media works and what reporters are really looking for
  • The 3 Keys to successful media interviews
  • How to effectively handle the toughest questions you will be asked
  • The 10 commandments for dealing with the media
  • How the skills learned are transferable to non-media situations.

Why me for your media training?

In a word, experience. I have been providing media training for more than 20 years, throughout Atlantic Canada and as far afield as Chicago and North Carolina.

Over that time, hundreds of CEOs, politicians, emergency responders, company spokespersons, educators, social leaders, not-for-profit managers and others have benefitted from my media training workshops.

In formal evaluations, these workshops have consistently scored better than nine out of 10 for participant satisfaction. I believe there are three specific reasons for this:

1.     Credibility I spent 20 years in the media prior to developing this media training program and keep it current by constantly tweaking it. When French facilitation is required, Benoit Duguay provides it. He spent nearly 30 years with Radio Canada and we have been doing these workshops together for nearly as long as I have been doing them.

2.     Relevance of the content: I don't do a generic workshop—nothing off-the-shelf. Every workshop is researched so content, including role play scenarios, is realistic and relevant to the participant's day-to-day responsibilities.

3.     The hands-on approach: Lots of on and off-camera exercises, playback and constructive criticism.



“This workshop provided a major shift in my attitude and skills in dealing with the media.” Sandra Jay, Principal, Amherst Cove Consolidated School, PEI

"I especially liked the relaxed interaction of the group. It was a very informative course. The communication level was bang on."
Sgt. Dan Goodwin, RCMP

"The content is solid; Duncan's experience and relating of stories is invaluable."
Bob Manning, past chair, Saint John Board of Trade

"The pace, information, video, examples all covered exactly what we were looking for."
Mary Arsenault, Queen's Health Region, Charlottetown, PEI

"Duncan's ability as both a presenter and a reporter is great. In role play situations, he was as hard-nosed and persistent as ever. In presentations, he was informative and sensitive to participants’ needs."
Coleen Ramsay, School District 6 (Rothesay)

"Really liked the role playing in front of a camera with tough interview questions, followed up by a review of individual performance."
Tim Vickers, Exec. Dir. ACAP